Nobody guards their Secret sauce like Google. They know that by simply revealing exactly what goes in their search algorithm will totally change everything in the SEO world overnight. However, one thing is for sure: Speed is good.
In 2010, Google confirmed a website’s speed would be a factor in their ranks and slow sites will be penalized. But that was about all that they gave us.
Here’s what we know For sure.
Your Bounce Rate is Hugely Important
A good consumer experience will be rewarded by Google. They also reward you if users click deeper into your site. That is a clear indication that folks are curious and engaged with your content.
But it is going to be bad for you if individuals keep showing up but immediately leaving without any further interaction. That’s calculated in your bounce rate. Your bounce rate happens to be a percentage calculated on all your single-page sessions divided by all of your sessions.
And this also applies to mobile. Remember, it wasn’t long ago that Google mentioned that they’re indexing mobile websites first, even before desktop websites. Therefore, a slow or unresponsive mobile website will be limiting in your case, even if your desktop website is fast.
What Causes a Slow Website?
There is no single thing that’s slowing down websites across the planet, but there’s surely a record of usual suspects.
That is a big one. Most people will attempt to save a bit of money with a cheap or free host to conserve a bit of startup expenses. This is not the right place to try and spend less as it is going to cost you a fortune due to frequent downtime.
If you are with a poor host, switch whenever possible. You will find services like 2mhost, that will change you to a better and more stable hosts, all that have maximum uptime and higher website speed.
These cheap or free Hosts happen to be okay for the first few clients, but they just don’t possess the capability to deal with a high volume of customers, or a high level of traffic from a major site.
Large Sized Images
You want clear and beautiful images on the website, but do not bog the loading time down with super high resolution images. Compress each one your images, starting with your landing pages, to your blog.
It is possible that your coding could be slowing you down. When you have large or compact elements on your site, the unnecessary coding might be weighing you down.
This, again, is frequently the case if you used a completely free site template.
Outdated CMS Program
In the event that you’re using WordPress, Drupal, or Wix, you will often encounter regular pop-ups that inform you there’s an update available. Stay on top of these updates.
If you dismiss them, you may be only creating room for a slow website.
Too Many Redirects
If your user’s request must bounce out of here, to there, over to there, then it is your speed that will suffer.
The shortest distance between two points happens to be a straight line, which is certainly true in web design, UX, and SEO.